Sesame
Culinary expert Hila Alpert takes viewers on a journey into the world of sesame, one of the oldest cultivated crops in the world.
The story explores both the historical and modern aspects of sesame production in Israel: from ancient manual methods passed down through generations to today’s advanced technologies that optimize harvesting and oil extraction.
Filming took place in the sesame fields and modern processing facilities, capturing the full cycle of this unique ingredient. The experience is enhanced with the scent of fresh sesame released at key moments, culminating with a tasting of freshly pressed sesame oil.
Client
Magal
Category
Via Sensory
Year
2024